Foundations
Stop losing work to websites that look newer than yours.
Solid business, weak online presence. We make the basics properly good so you stop leaking enquiries to competitors who just look more up-to-date.
6-month minimum. Rolling monthly after with 30 days' notice. No contract gymnastics.
Who it's for
Who Foundations is for
Builders turning over £500k–£1.5m who need the marketing basics done right, not an in-house hire.
What's included every month
What's included
- Google Business Profile — optimisation, weekly posts, Q&A monitoring, review response templates
- Local SEO on 10 location + service combinations
- Monthly content pack: 8 social posts, 1 blog post, 1 case study formatted
- Google Ads management up to £1,000/month ad spend (you pay Google direct)
- Monthly reporting call — 30 minutes, honest assessment
- Email support within 1 business day
What's not included
What's not included
- Website build — we work with your existing one, or fix critical issues only
- Video production
- Paid social ads
- Cold email outreach
Delivery model & pricing rationale
Delivery model and pricing rationale
~80% execution runs through our production team. You do the monthly strategy call and sign-off on client-specific copy.
£1,800/month is roughly the all-in cost of a part-time marketing admin in the UK — but with a full production team behind it instead of one person Googling 'SEO tips'. Break-even for most builders: one extra £30k job every 18 months. Usually happens in month 3.
Onboarding — 30 / 60 / 90
Onboarding schedule
Most agency onboarding is terrible — clients sign, then hear nothing for a month. You'll feel motion every single week in month one.
Discovery & setup.
- Kickoff call (90 min) — map your business, pipeline, current marketing, competitors, geography.
- Access handover — Google, social, analytics, website admin.
- Competitive audit finished within 5 days.
- First monthly content plan delivered day 7.
Foundation build.
- Google Business Profile fully optimised.
- Baseline SEO audit complete.
- Content production begins — first posts live by day 14.
- Website build kicked off (Accelerate and Dominate).
- First proof-of-work you can actually share by day 14.
Momentum.
- Website v1 live (Accelerate/Dominate).
- Ad campaigns launched.
- Programmatic SEO pages indexed.
- First monthly reporting call at day 30.
- Case study data collection starts — planning for outcomes from day one.
Optimisation.
- Full campaign optimisation cycle complete.
- First measurable lift in enquiries visible.
- Case study draft prepared, even if informal.
- Check-in about tier adjustment or progression.
Book your free 30-minute diagnostic call.
No pitch, no pressure, no slide deck. We ask about your jobs, your current marketing, what's working and what isn't. If we can help, we'll tell you how. If we can't, we'll say so.