Weekly writing for UK builders doing proper jobs. Pricing, pipelines, Google rankings, the honest state of Checkatrade — numbers-heavy, zero fluff. If it reads like a London agency wrote it, we've failed.
Walk-through of the actual math. For a firm doing £30k extensions, what you should be spending on marketing, what cost-per-enquiry looks like, and how long it takes to pay back.
The short version: paid-lead marketplaces are approaching a ceiling. Here's what we see across 30+ builders' data and where the better enquiries are actually coming from.
THE PIPELINE — NEWSLETTER
One email a week, 400–800 words, one observation and one link. No autoresponder junk.